{"id":6591,"date":"2026-05-15T14:44:19","date_gmt":"2026-05-15T12:44:19","guid":{"rendered":"https:\/\/cleverapps.se\/?p=6591"},"modified":"2026-05-15T14:44:20","modified_gmt":"2026-05-15T12:44:20","slug":"fra-folelse-til-fakta-slik-jobber-alex-malik-hos-salt-smartere-med-cleverapps","status":"publish","type":"post","link":"https:\/\/cleverapps-wp.azurewebsites.net\/no\/fra-folelse-til-fakta-slik-jobber-alex-malik-hos-salt-smartere-med-cleverapps\/","title":{"rendered":"Fra f\u00f8lelse til fakta \u2013 slik jobber Alex Malik hos SALT smartere med CleverApps"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1040px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element awb-imageframe-style awb-imageframe-style-below awb-imageframe-style-1\" style=\"text-align:center;--awb-aspect-ratio:2 \/ 3;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"225\" height=\"300\" alt=\"Alex Malik, Salt, kunde til CleverApps\" title=\"SALT Alex Malik\" src=\"\/wp-content\/uploads\/SALT-Alex-Malik-225x300.webp\" class=\"img-responsive wp-image-6590 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"\/wp-content\/uploads\/SALT-Alex-Malik-200x267.webp 200w, \/wp-content\/uploads\/SALT-Alex-Malik-400x533.webp 400w, \/wp-content\/uploads\/SALT-Alex-Malik-600x800.webp 600w, \/wp-content\/uploads\/SALT-Alex-Malik-800x1067.webp 800w, \/wp-content\/uploads\/SALT-Alex-Malik-1200x1600.webp 1200w, \/wp-content\/uploads\/SALT-Alex-Malik-scaled.webp 1920w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><div class=\"awb-imageframe-caption-container\" style=\"text-align:left;\"><div class=\"awb-imageframe-caption\"><h2 class=\"awb-imageframe-caption-title\">Alex Malik utenfor SALT i Stockholm.<\/h2><p class=\"awb-imageframe-caption-text\">Foto: SALT<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h3 data-fontsize=\"16\" style=\"--fontSize: 16; line-height: 1.5; --minFontSize: 16;\" data-lineheight=\"24px\" class=\"fusion-responsive-typography-calculated\"><strong>SALT driver i dag seks butikker under tre forskjellige navn og arbeider med totalt 17 merkevarer. I en bransje hvor trendene skifter raskt og kundeatferden endrer seg fra m\u00e5ned til m\u00e5ned, har behovet for klare innsikter blitt stadig viktigere. Vi har snakket med Alex hos SALT om hvordan CleverApps hjelper dem med \u00e5 f\u00e5 et klart bilde av hva som skjer i virksomheten \u2013 og ta bedre beslutninger raskere.  <\/strong><\/h3>\n<\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: left;\">SALT driver seks butikker under tre ulike merkevarer, med forskjellige konsepter og m\u00e5lgrupper, men med \u00e9n fellesnevner: en motebevisst og trendbevisst kunde. Samtidig stiller virksomheten h\u00f8ye krav til oversikt. Alex ser spesielt en utfordring i hvordan trender og kj\u00f8psatferd endrer seg raskt, noe som gj\u00f8r at han m\u00e5 justere sortiment, lager og fokus mellom merkevarene i rett tid.  <\/p>\n<blockquote style=\"text-align: left;\">\n<p>Den ene m\u00e5neden er det vide jeans, den neste er det slim fit. Det er sv\u00e6rt viktig \u00e5 kunne fange opp endringene i kundenes kj\u00f8psatferd raskt og deretter justere tilbudet. <\/p>\n<p style=\"text-align: right;\">Alex Malik, Administrerende direkt\u00f8r i SALT<\/p>\n<\/blockquote>\n<div>\n<p>Tidligere syntes Alex det var vanskelig \u00e5 f\u00e5 tak i tall og statistikk p\u00e5 en m\u00e5te som gjorde det enkelt \u00e5 avgj\u00f8re hva som faktisk stemte. N\u00e5r det manglet underlagsdata, ble det ogs\u00e5 vanskeligere \u00e5 skille mellom magef\u00f8lelse og virkelighet og \u00e5 ta sikre beslutninger i sp\u00f8rsm\u00e5l som gjaldt b\u00e5de varesortiment og lagerbeholdning. <\/p>\n<p>Med CleverApps har Alex og teamet hos SALT i dag et helt annet overblikk over virksomheten. De kan f\u00f8lge med p\u00e5 lagerniv\u00e5ene, se om det er for mye eller for lite av en vare og bryte ned salget etter merkevarer, farger, st\u00f8rrelser og modeller. Det har ogs\u00e5 gjort det lettere \u00e5 forst\u00e5 hvordan virksomheten utvikler seg og hvor det er behov for endringer. Noe Alex setter pris p\u00e5, er helhetsbildet han kan se i CleverApps over alle seks butikkene.   <\/p>\n<blockquote>\n<p><i>Jeg har tidligere sagt at jeg bare er \u00e9n person, og at jeg ikke kan v\u00e6re i seks butikker samtidig, men med hjelp av CleverApps er jeg faktisk \u00aballtid\u00bb i alle seks butikkene samtidig.<\/i><\/p>\n<p style=\"text-align: right;\">Alex Malik, Administrerende direkt\u00f8r i SALT<\/p>\n<\/blockquote>\n<p>Alex fortsetter \u00e5 fortelle om hvordan tydeligere data har gjort det mulig \u00e5 ta mer presise beslutninger. Der han tidligere hovedsakelig kunne se den totale omsetningen per merke, kan han i dag se hvilke deler av sortimentet som faktisk gir resultater. Dette har f\u00f8rt til at de har valgt bort visse typer varer fra enkelte leverand\u00f8rer, justert \u00e5pningstider i visse perioder og f\u00e5tt ny innsikt i hvordan kundeatferden varierer mellom butikkene. For SALT handler CleverApps alts\u00e5 ikke bare om bedre oversikt, men om \u00e5 kunne omsette data til konkrete beslutninger i virksomheten.   <\/p>\n<blockquote>\n<p><i>N\u00e5 kan jeg enkelt se om for eksempel jeans fra et bestemt merke ikke selger godt, og velge \u00e5 fjerne dem fra sortimentet, men samtidig beholde shorts, linnebukser og topper fordi de selger godt.<\/i><\/p>\n<p style=\"text-align: right;\">Alex Malik, Administrerende direkt\u00f8r i SALT<\/p>\n<\/blockquote>\n<p>I dag bruker SALT ExtendaGo som kassasystem, og if\u00f8lge Alex har b\u00e5de overgangen, funksjonaliteten og integrasjonen med CleverApps fungert sv\u00e6rt bra. SALT ser ogs\u00e5 muligheter i sin n\u00e5v\u00e6rende oppsett fremover. De har forel\u00f8pig ingen e-handel, men f\u00f8ler seg trygge p\u00e5 at systemene de jobber med i dag kan st\u00f8tte neste steg. Det Alex kommer tilbake til er at CleverApps har gjort det enklere \u00e5 styre virksomheten med st\u00f8rre sikkerhet, bedre grunnlag og mindre magef\u00f8lelse.   <\/p>\n<blockquote>\n<p><i>Jeg var i utgangspunktet skeptisk til et nettbrett-basert kassasystem, men b\u00e5de overgangen fra det forrige systemet, funksjonaliteten og integrasjonen med CleverApps har v\u00e6rt suveren.<\/i><\/p>\n<p style=\"text-align: right;\">Alex Malik, Administrerende direkt\u00f8r i SALT<\/p>\n<\/blockquote>\n<p><span data-fusion-font=\"true\"><b style=\"font-size: 14px;\" data-fusion-font=\"true\">Vil du ogs\u00e5 g\u00e5 fra f\u00f8lelser til fakta og drive en mer effektiv handel?<\/b><span style=\"font-size: 18px;\"><b><br \/><\/b><\/span><\/span>CleverApps hjelper butikker og kjeder med \u00e5 samle inn riktig data, f\u00e5 bedre oversikt over virksomheten og ta bedre beslutninger raskere.<\/p>\n<p><a href=\"https:\/\/cleverapps.se\/no\/hva-er-det-vi-gjor\/\">Les mer om CleverApps&#8217; l\u00f8sninger, eller kontakt oss, s\u00e5 forteller vi deg mer.<\/a><\/p>\n<p>Sjekk ut SALTs Instagram <a href=\"https:\/\/www.instagram.com\/salt.sthlm\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/salt.sthlm\/<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":6590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-6591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundecase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fra f\u00f8lelse til fakta \u2013 slik jobber Alex Malik hos SALT smartere med CleverApps<\/title>\n<meta name=\"description\" content=\"Mikael Eliasson, \u00e4gare till 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